![]() ![]() Here, when we sat down and defined it, we really said it’s going to be comprised of three things. So I think the reason I get asked this question all the time, because it is such a new role, and I will say the CMO role, depending on what agency you’re in and who you’re talking to, it looks very, very different. So talk a little bit about the nuances and maybe some of the differences between being an agency Chief Marketing Officer and a brand Chief Marketing Officer. Well, the CMO role inside an agency is a relatively new role over the lifetime of an agency, and it’s obviously a different role from a brand CMO. At the time our agency did not have a CMO and we sat down and had a conversation about what that might look like, and here I am, two years later. And after about 17 years of being an account person I decided it was time to explore something new, and Michael and I sat down and had a conversation about what was the right move. After that, I ran Fiat Chrysler, and our Fiat relationship, and worked in auto and got to spend a little time in my hometown. It was the Kmart business at the time, and because I stayed on that piece of business for so long, I was able to really develop a rapport with the client and move up pretty quickly. So I was an account person born and raised, so I started at a tiny agency, in the very entry-level account role at the time, it was account coordinator, discovered that I was really good at it, and worked my way up, spent some time at Leo Burnett and worked on some big teams there, and then made my move over to FCB probably about 10 years ago, and again, worked in that account role, ran a piece of… Large piece of business here. ![]() Yeah, so why don’t we begin with your rise to the C-Suite? Talk a little bit about your career inside the agency ranks and how you got to the job of CMO. Thank you for having me, I’m excited to represent the agency side. ![]() So, again, I’m thrilled that you’re with us today. I think it’ll be a great conversation to hear a little bit more of our industry’s perspective from the agency side. Well, we’ve never had anyone on the agency side on… So to be able to have a CMO at FCB Chicago is thrilling for me. Thank you for having me, I’m very excited to be here. So Kelly, welcome to the Brand Lab Series, I’m thrilled that you could join us, especially as we kick off Season Four. Hi, I’m Kelly Graves, Chief Marketing Officer at FCB Chicago, and you are listening to the Brand Lab Series podcast. ![]()
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